I am a left & right brain
I am a brand builder, strategist & creative director working across digital, social, film & design.
UNITED ARAB EMIRATES, KSA,
LONDON & SOUTH AFRICA
Latest Work
Brand Film created for the World Future Energy Summit 2026. Year on Year attendance increase of 31% achieved in 2025, with a projected 55,000 attendees from more than 100 countries expected in 2026.
I do what
I think
My career has afforded me a rather uncommon repertoire of skills. I am a brand builder, strategist, writer and creative director with global award winning experience across design, film & advertising.
Very,very picky collabs
Essack&Razia is part of a coalition of industry specialists independent business owners. we curate and handpick the perfect team to engage with each project we work on, so you get exactly the bespoke expertise you need. It you would like to talk about a project or find out how we can help, say hello.
Brand Building & Strategy
Half strategist, half creative, I design plans that help brands find their voice in the world. My brain is wired to discover the elusive humanity in brands through compelling connections, narratives and conceptual frameworks for brands to distinctly and effectively elevate their recognition in the market.
Creative Direction
In my recent career, I have lead projects from global COP28 affiliate summits, worldwide campaigns for Dubai Tourism; and multi, multi million dollar hotel projects for St Regis, Starwood & Kempinski brands. I am a creative director who writes copy and wins awards for it.
Design & Copy & Art
I work with an established coalition of collaborators in Europe, The United Kingdom, the Middle East, Africa & Asia across the institutions of design, digital, social media, art & copy. We pool our minds, global resources and years of collective award-winning experience to make work that works. For our clients. And each other.
There's a book with my name on it.
"It's terribly sad", someone said of it. "Oh it's fantastic you felt that way," I replied. Described as a howling mind in a squeezing world, A Momentary Lapse of Everything is not recommended reading for eternal optimists and seekers of blithe. Filled with fragments, half-finished sentences and shards of words written in a year of turbulence, it is shaped by loss, occasional joy and coming to terms with being unimportant.
Andrew D. Durkan. Creative & Executive Creative Director Saatchi & Saatchi Cape Town, FP7 Mc Cann Manama, Havas Life Medicom London, Sudley & Hennessy, Milan.
" I would work with Razia at the drop of a hat again. She is, without doubt, the most insightful writer and creative director you could ever wish for. She’s the real deal - she delivers above and beyond what’s expected of both herself and the creative work. Time and time again."
Say hello.