A left & right brain

You may say I'm a dreamer.

I believe creativity is the fundamental ingredient in every solution the world needs. It's the precussor to every moment of addictive magic. My many years in the agency business have connected me to some of the most skilled creators and mindwalkers all over the world. I like to think of Essack&Razia not as an agency, but as a union of established collaborators - each of us independent business owners who share our talents to create the work we do. For you.

What I do

I do what

I think.

My career has afforded me a rather uncommon repertoire of skills. I am a strategist, writer and creative director with global award winning experience across design, film and advertising.

Creative Strategist

As a creative strategist, my job is to connect dots that possibly don’t exist - yet. Part logic, part emotion, being a strategist means to exist in a world of duality. Which is exactly what I do. Half strategist. Half creative. An uncommon advertising bird. I see my expertise and work as fundamental to finding the elusive humanity between brand and business objective.

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Creative Director

I lead agency and pitch teams with whom I work collectively to propel briefs towards engaging, beautiful solutions. I consider it the greatest privilege of my work to help the teams I lead be even better than they know they are. I am a creative director who writes copy and wins awards for it. And, I absolutely do formulate opinions about people based on their use of exclamation marks.

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Design & Copy & Art

I work with an established group of professional and independent collaborators. Design, digital, art and copy. We pool our minds, resources and years of collective award-winning experience to make work that works. For our clients. And each other.

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Andrew D. Durkan. Creative & Executive Creative Director Saatchi & Saatchi Cape Town, FP7 Mc Cann Manama, Havas Life Medicom London, Sudley & Hennessy, Milan.

" I would work with Razia at the drop of a hat again. She is, without doubt, the most insightful writer and creative director you could ever wish for. She’s the real deal - she delivers above and beyond what’s expected of both herself and the creative work. Time and time again."

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