Specialities & Expertise
Strategy
Creative & Concept
Branding & Design
Web & Digital
Social
Regional & Global
Dubai
Abu Dhabi
Saudi Arabia
London
South Africa
Clients & Industries
Dubai Tourism
Proctor & Gamble
Etihad Airways
Shell Petroleum
Very,very picky collabs.
Essack&Razia is part of a coalition of industry specialists independent business owners. we curate and handpick the perfect team to engage with each project we work on, so you get exactly the bespoke expertise you need. It you would like to talk about a project or find out how we can help, say hello.
I do what
I think.
My career has afforded me a rather uncommon repertoire of skills. I am a brand builder, strategist, writer and creative director with global award winning experience across design, film & advertising.
There's a book with my name on it.
"It's terribly sad", someone said of it. "Oh it's fantastic you felt that way," I replied. Described as a howling mind in a squeezing world, A Momentary Lapse of Everything is not recommended reading for eternal optimists and seekers of blithe. Filled with fragments, half-finished sentences and shards of words written in a year of turbulence, it is shaped by loss, occasional joy and coming to terms with being unimportant.
Fragments of reviews.
"Razia proposes a short and delectable array of poems, though they feel more like short stories and a very evident disdain for birds." - Hb, 11 Sept 2024
The author’s use of half-finished sentences and incomplete ideas might appear disorienting at first, but this stylistic choice powerfully conveys the disarray of a mind grappling with intense personal and existential crises. - Parveen, Sept 2024
"I have read, reread, and then read it some more. A Momentary Lapse of Everything is a collection of prose that leaves you with thoughts that stay with you. Themes of loss, grief, despair, if you’ve ever known them. You’ll also find hope and reminders to feel life deeply and not merely exist on this pale blue dot." - Malika, Dec 2024
Fragments & shards of reviews.
"Razia proposes a short and delectable array of poems, though they feel more like short stories and a very evident disdain for birds." - Hb, 11 Sept 2024
"I have read, reread, and then read it some more. A Momentary Lapse of Everything is a collection of prose that leaves you with thoughts that stay with you. Themes of loss, grief, despair, if you’ve ever known them. You’ll also find hope and reminders to feel life deeply and not merely exist on this pale blue dot." - Malika, Dec 2024
Brand Building & Strategy.
Half strategist, half creative, I design plans that help brands find their voice in the world. I have delivered global strategies across the industries of finance, hospitality, tourism, communication, retail and more. My brain is wired to discover the elusive humanity in brands through compelling connections, narratives and conceptual frameworks for brands to distinctly and effectively elevate their recognition in the market.
Creative Direction.
I consider it the greatest privilege of my work to help the teams I lead be even better than they know they are. In my recent career, I have lead projects from global COP28 affiliate summits, worldwide campaigns for Dubai Tourism; and multi, multi million dollar hotel projects for St Regis, Starwood & Kempinski brands. I am a creative director who writes copy and wins awards for it.
Design & Copy & Art.
I work with an established coalition of collaborators, and business entrepreneurs in Europe, The United Kingdom, the Middle East, Africa & Asia across the institutions of design, digital, social media, art & copy. We pool our minds, global resources and years of collective award-winning experience to make work that works. For our clients. And each other.
Andrew D. Durkan. Creative & Executive Creative Director Saatchi & Saatchi Cape Town, FP7 Mc Cann Manama, Havas Life Medicom London, Sudley & Hennessy, Milan.
" I would work with Razia at the drop of a hat again. She is, without doubt, the most insightful writer and creative director you could ever wish for. She’s the real deal - she delivers above and beyond what’s expected of both herself and the creative work. Time and time again."
Get in touch for your next project or campaign.